What You’ll Do:

• Drive annual product line strategy, innovation pipeline, and category planning.
• Manage full product lifecycle.
• Lead SKU rationalization, pricing strategy, margin targets, and Go/No-Go decisions.
• Analyze product performance (sell-through, margin, feedback) and build action plans.
• Brief PD teams, align with Procurement on costing, and support Quality standards.
• Monitor market trends & consumer insights; translate into product opportunities.
• Support Go-to-Market readiness: USP, features, positioning, product training & launch packs.
• Ensure cross-functional alignment and manage seasonal product calendars.
• Lead stakeholder discussions and guide product development priorities.

What We’re Looking For:

• Bachelor’s degree in Business, Marketing, Product, or related fields.
• 3–5 years experience in Bags Product Management, Product Line, Product Development, or similar roles (Outdoor/Sporting Goods preferred).
• Strong analytical thinking, market insight, and commercial understanding.
• Experience managing cross-functional teams & end-to-end product cycles.
• Passion for outdoor industry and consumer-centric product creation.
• Excellent communication & decision-making skills.
• Proficiency in English is a plus.